« Hälsa » is both a verb and a Swedish name. It means « health », « greet », « welcome ». In Quebec, it’s a fashion and interior design Company founded by Anne-Marie Phaneuf. She guides her clients with focus on wellbeing, balance and comfort taking center stage.



Synapsis Branding created Hälsa’s branding and rolled it out to various communication tools.


Anne-Marie Phaneuf regularly meets with potential clients to showcase her Company. Our team provided her with consistent visual elements that can be modified according to her needs.


Hälsa’s launch was a success. The brand represents her positioning and her values. Today, Anne-Marie Phaneuf collaborates with many partners in the fashion industry and regularly secures contracts as a designer.